TEL AVIV, ISRAEL – July 3, 2012 – PointGrab Ltd. today announced that it has made a key executive-level hire and expanded its staff by more than fifty percent. The company also reinforced its commitment to deepening its mastery of the user experience. Additionally, and to accommodate the growing workforce, PointGrab has moved its headquarters into a larger office in the city of Hod Hasharon, close to Tel Aviv. This multi-tiered expansion is a direct result of company success and follows recent announcements at Computex Taipei that PointGrab’s Windows 8 SDK is now available in Beta to OEMs and third party developers, and that its software is compatible with a number of Intel-inspired Ultrabook™ devices, as well as Haier’s All-in-One (AIO) Q8 PCs.
Assaf Gad has joined PointGrab as Vice President of Marketing and Product. Bringing more than 12 years of experience in consumer products and marketing, he will oversee global brand building initiatives and product portfolio development. Prior to PointGrab, Mr. Gad held executive roles as the product and marketing lead at both Powermat Technologies and modu mobile. He also served as head of product management at Telmap Ltd., which was later acquired by Intel.
“We’re very proud of PointGrab’s leadership position in the field of hand gesture recognition software using 2D cameras,” said Haim Perski, PointGrab CEO. “This is a period of significant growth for our company and we’re strategically expanding across a number of areas. Assaf Gad is an industry vet with many years of experience in the consumer market and a rich understanding of user experiences. We’re delighted to welcome him to the PointGrab family.”
Earlier this month, in association with Computex Taipei, PointGrab unveiled the Beta version of its Windows 8 solution, which leverages the success of its Windows 7 product to work in synergy with the new Metro UI on the upcoming platform. Also in June, PointGrab announced that its software is being demonstrated on a number of Intel-inspired Ultrabooks around the world. This marks the second installment of Ultrabooks that are compatible with PointGrab software.
PointGrab solutions are unique in that they utilize both custom and pre-defined hand gestures to control a diverse range of consumer and business applications. This provides users a more contemporary and intuitive experience with technology. Additionally, the software is highly flexible and can be used with TVs, PCs and mobile devices, rapidly integrating into existing products at a lower cost due to a software-only solution, which requires a standard 2D camera. PointGrab’s software is available for devices running either Intel architecture or ARM-based processors.